Sarah Struck is what people call a triple threat creative, with strong skills in concept, writing and design. Born and raised in California, the occasional “Dude!” has been known to slip from her lips. Unable to escape the curse of wonderful weather and the Pacific Ocean, Sarah now lives in San Francisco where she can be found creating interactive flotsam and jetsam, running the local trails, or experimenting in the kitchen.
Obsessed with convergence of life, art, and semiotics, Sarah’s background in Printmaking definitely shines through in her approach and process. Whether developing characters for animation films or creating digital engagement strategies, one factor rings true: Sarah loves what she does!
UC Santa Cruz1996/2000BFA Fine Art
Emphasis is color theory.
Yale SOM and AIGA2013Businesses perspectives or creative leaders
SaaS B2B general integration and automation platform.
In partnership with Marketing, Customer Success and Product, develop and implement brand systems to drive campaigns for all go-to-market efforts.
Established and run design team’s workflow and strategic objectives; ensuring world-class execution and day-to-day tactical needs are met.
Inspire, develop, manage and grow both in-house and external creative teams.
Art direct all multimedia campaigns, events and office environments
Led, designed and released new 400,000 page website resulting in a 3.6x lift in conversion rate
Create and maintain scalable, data-driven design systems to empower rapid production and brand constancy
Brainrider st Facebook2018Senior Art Director
Products: Facebook Watch, Gaming, Consumer Integrity
As a part of Facebook’s consumer marketing arm, the Factory, we create experiences that help people discover, understand, and fall in love with Facebook’s products and programs.
Navigating across multiple verticals, supported business partners creative marketing needs or digital, product, event and print.
Design lead for global localization project for all brand standards and assets
Created comprehensive training packages for EMEA offices and partners
Worked closely with Product Marketing on new initiatives and campaigns
Make:2016/2018Digital Art Director
Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T
Media company producing hands-on learning content for a global network of Maker Faires, learning platforms, and Make: magazine.
Active leader operating in a cross-departmental role, supporting user experience, design and brand consistency across all digital properties. Responsible for both product development and special initiative projects for Google, GE, Intel and AT&T.
Released proof-of-concept learning platform for partnership with Intel in 2 months, garnering instant partnership interest, increasing CTR by 87% – yielding an e-commerce conversion rate of 12%.
Successfully drove iterative design update improving subscription rates by 87% and outperforming A/B testing by 280%.
Partnered with Product, and Dev teams to solve business needs for responsive digital products
Conceptualized complex problems and distill them into elegant interfaces and presentations
Brought ideas to life with compelling visual pieces and clear writing
Created and managed product road maps and production calendars
Managed design team and contractors
Lexicon of sustainability2014/2015Art Director
Clients: Levi’s, Whole Foods, Zynga
Media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series “Know Your Food”, “Project Localize” a USDA sponsored education initiative, and “The Lexicon of Food” a community driven digital platform.
Created and presented new product concepts to partners garnering $M dollar content deals.
Led design sprints to meet accelerated development schedule for Drupal community platform.
UI lead for digital community platform
Design manager for brand, presentation and visual projects
Concept and design for special client projects
Casa Dorinda2012/2014Communications and Creative Director
A private, high-end, retirement living community hosting the full continuum of care from independent living to end-of -life care in their private medical center. Managed by an experienced board composed of notable business and industry leaders from around the world.
Core team member on re-branding initiative increasing residency rates to 97%, creating a wait list of 2-3 years and successfully attaining national accreditation.
Art-direction for multimedia campaigns and collateral that captured The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).
Website UX/UI redesign propelled traffic by 68% – increasing inquiries by 25%.
Composed messaging and outreach strategy and road maps
Managed creative deliverables, budgets, and freelance teams in all phases of campaign initiatives
PR liaison for all outward facing communication
Center for the Greater Good2011/2012Marketing Director
Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures
Impact investing company creating private investment funds for large institutional investors and foundations.
Drove marketing and communications campaign for launch of initial product offering garnering investments of $350M.
Led and managed deep user research to create human-centered indicator and outcome tools propelling partnerships with Boston Financial and Success Measures.
Led and managed deep user research to create human-centered indicator and outcome tools.
Transformed brand with innovative web and social media campaigns.
Guided partners through SWOT and GOSPA analysis.
Created competitive analysis guide to shape and define new business road maps.
Village Properties2007/2011Marketing Manager
Christie’s Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California.
Led and motivated marketing team of 12 people for all print, television, and web platforms.
Company liaison with affiliate companies and media outlets.
Design lead all proprietary print and digital media.
Copywriting and press releases.
Morrelli Inc.2003/2007Project Manager
Bespoke furniture and architectural interiors studio.
Managed public relations and marketing agendas
Developed design plans and presentations for $MM projects
Coordinated global team of 12
Enrichment center for children and families.
Co-creator of education-based toys for children
Conceived of and implemented hands on learning programs
Designed and managed website and advertising print collateral
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