Sarah Struck

Experience

Tray.io2018/present

Art Director

SaaS B2B general integration and automation platform.

In partnership with Marketing, Customer Success and Product, develop and implement brand systems to drive campaigns for all go-to-market efforts.

Established and run design team’s workflow and strategic objectives; ensuring world-class execution and day-to-day tactical needs are met.

Inspire, develop, manage and grow both in-house and external creative teams.

Art direct all multimedia campaigns, events and office environments

Led, designed and released new 400,000 page website resulting in a 3.6x lift in conversion rate

Create and maintain scalable, data-driven design systems to empower rapid production and brand constancy

Brainrider st Facebook2018

Senior Art Director

Products: Facebook Watch, Gaming, Consumer Integrity

As a part of Facebook’s consumer marketing arm, the Factory, we create experiences that help people discover, understand, and fall in love with Facebook’s products and programs.

Navigating across multiple verticals, supported business partners creative marketing needs or digital, product, event and print.

Design lead for global localization project for all brand standards and assets

Created comprehensive training packages for EMEA offices and partners

Worked closely with Product Marketing on new initiatives and campaigns

Make:2016/2018

Digital Art Director

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

Media company producing hands-on learning content for a global network of Maker Faires, learning platforms, and Make: magazine.

Active leader operating in a cross-departmental role, supporting user experience, design and brand consistency across all digital properties. Responsible for both product development and special initiative projects for Google, GE, Intel and AT&T.

Released proof-of-concept learning platform for partnership with Intel in 2 months, garnering instant partnership interest, increasing CTR by 87% – yielding an e-commerce conversion rate of 12%.

Successfully drove iterative design update improving subscription rates by 87% and outperforming A/B testing by 280%.

Partnered with Product, and Dev teams to solve business needs for responsive digital products

Conceptualized complex problems and distill them into elegant interfaces and presentations

Brought ideas to life with compelling visual pieces and clear writing

Created and managed product road maps and production calendars

Managed design team and contractors

Lexicon of sustainability2014/2015

Art Director

Clients: Levi’s, Whole Foods, Zynga

Media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series “Know Your Food”, “Project Localize” a USDA sponsored education initiative, and “The Lexicon of Food” a community driven digital platform.

Created and presented new product concepts to partners garnering $M dollar content deals.

Led design sprints to meet accelerated development schedule for Drupal community platform.

UI lead for digital community platform

Design manager for brand, presentation and visual projects

Concept and design for special client projects

Casa Dorinda2012/2014

Communications and Creative Director

A private, high-end, retirement living community hosting the full continuum of care from independent living to end-of -life care in their private medical center. Managed by an experienced board composed of notable business and industry leaders from around the world.

Core team member on re-branding initiative increasing residency rates to 97%, creating a wait list of 2-3 years and successfully attaining national accreditation.

Art-direction for multimedia campaigns and collateral that captured The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).

Website UX/UI redesign propelled traffic by 68% – increasing inquiries by 25%.

Composed messaging and outreach strategy and road maps

Managed creative deliverables, budgets, and freelance teams in all phases of campaign initiatives

PR liaison for all outward facing communication

Center for the Greater Good2011/2012

Marketing Director

Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures

Impact investing company creating private investment funds for large institutional investors and foundations.

Drove marketing and communications campaign for launch of initial product offering garnering investments of $350M.

Led and managed deep user research to create human-centered indicator and outcome tools propelling partnerships with Boston Financial and Success Measures.

Led and managed deep user research to create human-centered indicator and outcome tools.

Transformed brand with innovative web and social media campaigns.

Guided partners through SWOT and GOSPA analysis.

Created competitive analysis guide to shape and define new business road maps.

Village Properties2007/2011

Marketing Manager

Christie’s Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California.

Led and motivated marketing team of 12 people for all print, television, and web platforms.

Company liaison with affiliate companies and media outlets.

Design lead all proprietary print and digital media.

Copywriting and press releases.

Morrelli Inc.2003/2007

Project Manager

Bespoke furniture and architectural interiors studio.

Managed public relations and marketing agendas

Developed design plans and presentations for $MM projects

Coordinated global team of 12

Creative Space2000/2003

Creative

Enrichment center for children and families.

Co-creator of education-based toys for children

Conceived of and implemented hands on learning programs

Designed and managed website and advertising print collateral