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Description
Hello,
I am currently based in NYC but am interested in relocating to the south east, ideally in North Carolina where my family is based.
I have 10 years of experience in global retail design and innovation. I have translated brands into compelling physical experiences, created easily reproducible blueprints for expansion, and have innovated and conceptualized branded 360 campaigns. I started out at Tiffany & Company as a part of the global Creative Visual Merchandising team where I established a consistent global experience and worked on targeted market expansion efforts in China and Japan. Most recently I worked for the private equity owned John Hardy jewelry, where I was the Director of Visual Merchandising and Store Design. There I led the global expansion of the brand experience. I created a store concept that captured the brand’s DNA and over the course of four years I designed and executed 15 stores globally. I also oversaw the design and execution of creative windows, caseline jewelry presentation, events, exhibitions, packaging and in-store artwork and graphics.
My experience has largely been focused in the luxury jewelry space, but I have developed skills that could apply to a variety of industries. These skills include creative leadership, cross functional collaboration, go to market strategy development, experience innovation, project and budget management, and the ability to see the wildest ideas to fruition.
Please keep me in mind, should any roles come up that I might be a good fit for!
Thank you,
Sarah
Education
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Alfred University School of Art & Design2004-2008Bachelor of Fine Arts
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Harvard Business School Online2020COre - Certificate of Readiness
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Financial Accounting, Business Analytics, Economics for Managers
Experience
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Self EmployedApril 2020-presentCreative Consultant
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Collaborate with a range of clients on creative strategy, brand storytelling, client experience, store design,
and visual merchandising. -
John HardySeptember 2018 - April 2020Director, Global Visual Merchandising & Store Design
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Responsible for the global creative development and production of store design, creative windows, caseline jewelry presentation, events, exhibitions, packaging and in-store artwork and graphics.
• Planned and managed a budget of $1,500,000 to support retail and wholesale channels.
• Led the global expansion of the brand. Over the course of four years the store count went from none to six
domestic full price, three off price and six international stores. Oversaw over 450 wholesale doors displays and designed and built 14 shop in shops.
• Developed a new store design concept that captured the brand’s DNA and paying homage to the artisan workshop in Bali. This established the standard for all future retail and wholesale stores.
• Developed a new modular jewelry display program for the wholesale business. Oversaw the strategic allocation and implementation of this program to over 250 + accounts.
• Designed and opened a new concept boutique, gallery and restaurant in Seminyak, Bali. This included revamping the brand storytelling and creating new interactive jewelry and archival displays. Partnered with local like minded artisan groups in Bali to procure and establish a compelling assortment of home goods and gifts for sale. Partnered with local artists to feature installations and art that complemented the brand story.
• Expanded the client experience through enhanced touch points in the store, from store scent to standardized special hospitality offerings.
• Led the concepting and design of seasonal campaigns in partnership with the Senior Art Director, ensuring
compelling seasonal concepts could carry from in-store to online campaigns. Oversaw the campaign roll-outs four times a year, from design to vendor sourcing to final implementation.
• Transitioned current packaging to be made of 100% post consumer waste while finding a yearly savings of almost $150,000. Designed and produced several holiday and limited edition packaging solutions.
• Oversaw the concept and execution of 20+ events and pop ups, from concept to execution. This included large scale brand events to small pop-ups.
• Implemented visual standards, seasonal and evergreen directives and a planogram and floor resetting process.
• Brought in new vendors globally and negotiated costs/agreements.
• Designed and sourced special assets to support both brand building and selling events.
• Created and implemented process improvements such as go to market timelines, budget tracking, and global roll-out calendar. -
John HardyDecember 2017-September 2018Senior Manager, Global Visual Merchandising & Store Design
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John HardyApril 2016 - December 2017Manager, Global Visual Merchandising & Store Design
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Tiffany & Co.March 2014-April 2016Assistant Manager, Global Creative Visual Merchandising
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• Established a consistent luxury experience in all stores through the management of visual merchandising
directives.
• Created and communicated detailed directives on how product should be styled and displayed, where product should be featured within stores and how to install complex window and interior creative displays.
• Managed the calendar of directives that supported the launch of new collections as well as the maintenance and consistency of all existing displays. Created the directives and distributed them to all relevant audiences.
• Led global and regional conference calls and in person trainings to educate visual merchandising leadership on the global strategy and standards.
• Introduced a range of new tools such as “Styling Images” as well as the “Display Standards Manual” that provided rich visuals to make styling jewelry more understandable for people with a wide range of proficiency in visual merchandising. Launched a poster that was displayed in all stores back of house to help reinforce standards for displaying jewelry. Designed a new visual merchandising training intranet site.
• Traveled to international and domestic locations to participate in special projects and evaluate the implementation of global visual merchandising initiatives.
• Recognized a need for improved communication between internal teams and implemented a comprehensive deck tool that guided the design development process from concept to delivery. This ensured that everyone, from internal groups to external vendors, were aligned.
• Project managed the imaging studio and responded to special requests for product photography from Product Development and Category Management. This included lighting and photographing jewelry.
• Managed external talent such as lighting designers and photographers to help elevate and capture designs under development.
• Partnered with global and regional merchandising teams to style new and existing collections. This was used to evaluate the assortment strategy which was adjusted based on both sales and visual impact. Worked towards a consistent global assortment strategy.
• Supported various styling requests, from executive board set ups to the exclusive Blue Book high jewelry event. -
Tiffany & Co.March 2012-March 2014Communication Specialist, Global Creative Visual Merchandising
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Tiffany & Co.March 2011-March 2012Coordinator, Global Creative Visual Merchandising
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Contact Candidate
To contact this candidate email mssarahdaniel@gmail.com
