Dear Hiring Manager,
After a lifetime of loving the art of marketing, I am excited to continue my career as a marketing professional. In 2017, I graduated with a Bachelor of Science in Business Administration (Marketing) from California State University: Long Beach. In 2018, I moved to Barcelona, Spain and began my role as worldwide product manager at HP Inc. I am now moving back to Los Angeles to pursue my dream of working in marketing. The knowledge I have of technology, my education, and previous product management and marketing experience make me the ideal candidate for any marketing position.
During my time at HP, I have developed an expert understanding of the portfolio of 32 PageWide XL Printer products that I manage. I have kept track of different segmentations, value propositions and product features, while maintaining a consistent brand message throughout the portfolio. Within a fast-paced technology environment, I have performed a variety of tasks to support the success of my portfolio. For example, I redesigned the PageWide XL Virtual Demo App by designing new user interfaces and creating content relevant for end customers and salespeople. Furthermore, I led our effort to migrate and adapt our cloud-based printing platform from another business within HP to my portfolio. I saw an opportunity to provide premium functionalities that were previously not available to our market, even from competitors.
I have strong interpersonal and communication skills and am able to effectively present information across different mediums. I regularly present details of new product functionalities to international teams through well-crafted PowerPoint presentations and adapt my product strategy based on geographical needs. Additionally, using my ability to organize and deliver information, I was able to create an entire 10 lesson interactive and visual course that provides end-to-end tutorials and details of printer functionalities. These are shown to every customer who purchases these printers.
Due to my global role, I have interacted with customers, partner organizations and cross-functional teams with a variety of backgrounds and expertise. I have worked with people across North America, Europe and Asia and witnessed different cultures interact with technology. While managing an international client beta test in London, United Kingdom over the course of six months, I built a relationship with a key customer through workplace visits and weekly calls. I was also able to transform their feedback into tangible features to be implemented within my product portfolio. In 2017, I also studied abroad in the Netherlands, gaining insight into international business and marketing practices.
I am the confident, creative and passionate candidate that your company is looking for and my experience has well prepared me for any role. I would be pleased to meet with a representative to further discuss my application, and can be reached to set up a remote interview at email@example.com or by phone at +34 623 183 965. Thank you for your consideration.
California State University Long Beach12/2017Bachelor of Science in Business Administration with an Option in Marketing
HP Inc.10/18-10/20Worldwide Product manager
-Developed an expert understanding of and managed the portfolio of 32 PageWide XL printers while aligning with cross-functional teams to ensure key selling features were represented in the market
-Redesigned the PageWide XL Virtual Demo App by designing new user interfaces and creating content relevant for end customers and salespeople
-Managed an international client beta test in London, United Kingdom over six months, travelling to the client and holding weekly calls, while also translating feedback into new features and bug fixes
-Assisted in the execution of the 2019 DesignJet New Product Intro events that included the creation of consumer marketing materials
-Regularly presented details of new product functionalities to international teams across Europe, Americas, Asia-Pacific, Middle East and Africa and adapted strategy and design based on geographical needs
-Developed 46 instructional videos on the new PageWide XL portfolio, creatively positioning them to be both instructional and marketing tools and distributing them to relevant platforms such as YouTube
-Created the first ever group of easily digestible yet detailed PageWide XL tutorials on the brand-new HP Learn platform with 10 lessons on complete end to end workflows
-Re-imagined the use of demonstrative test plots by using them as a tool to showcase new printing abilities to customers, instead of being used to exclusively analyze image quality
-Adapted the cloud-based printing platform, PrintOS, from our Large Format Pro printers to our PageWide XL printers, ensuring it aligned with target audience and regional needs
Epitaph Records08/16-12/16Digital Marketing Intern
-Executed targeted advertisements with Facebook Business Manager and geofilters on Snapchat
-Tracked streaming trends while meticulously keeping records and analysis in the company wiki
-Utilized Salesforce to keep track of and update partners to maintain connections
-Played an integral role in the creation of Jade Jackson’s Motorcycle video by handling production and procurement of materials necessary to complete the video
-Executed marketing campaigns aimed at fan engagement such as giveaways and citywide scavenger hunts
-Managed fan interactions and social media accounts to engage and build relationships with consumers
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