Larry Hart

Experience

Famous FootwearMay 2, 2020 - Present

Marketing Consultant, Production Artist

Currently working on the Famously YOU Rewards program.

Brierley+Partners11/1998 - 5/1/2020

Director, Digital Operations

My 21-year career at Brierley+Partners started in 1998 as a Sr. Production Artist with the in-house Studio. I was later promoted to Assistant Studio Manager, then to Director, Digital Operations in 2009.
RESPONSIBILITIES
In my role, I was responsible for managing Brierley’s in-house Studio operation. This entailed managing a team of Production Artists as well as freelance resources to deliver flawless production art files, mock-ups, digital assets and video production. It was also my responsibility to research and implement systems, processes and protocols for streamlining workflows and driving production efficiencies.
In addition to my management role, I was hands-on in the day-to-day output from the Studio. Leveraging my diverse skill sets and software application proficiency I was able to support the Creative team across varied channels, formats and deliverables.
KEY ACHIEVEMENTS
COMPANY REBRANDING: In close collaboration with the Creative and New Business teams, I helped develop the digital assets and final production files for the company’s rebranding in early 2020. This included a full suite of omnichannel communications: capabilities brochures, emails, website assets, product demo digital assets, new business videos, animations, trade show booths and sales materials.
ASSET MANAGEMENT SYSTEM: Implemented and maintained an asset management system for the Creative department. Developed system requirements and researched solutions to enable tracking of assets and usage rights. Successfully installed Canto Cumulus image database, which housed all client assets, associated usage rights and job history. This eliminated file redundancy and ensured all usage rights were up to date. The system also provided a single source from which all Creative team members could access files. The database housed over 50,000 assets and images. In late 2019, oversaw the transition from Canto Cumulus to a more cost-effective solution: Extensis Portfolio.
DIGITAL WORKFLOW TRANSFORMATION: In conjunction with our IT team, as well as Project Management, helped develop systems and processes to transition from a paper-based, manual workflow to a fully digital workflow using Jira and Box. Developed the specific workflows and documentation impacting Creative and the Studio and corporate-wide training for successful implementation.Hired as Asst. Studio Manager and promoted to run the production art studio. Managed production for client print, email and web work and for Brierley corporate marketing materials, branding, website, and trade show materials and videos. Helped drive initiatives to update production studio and improve productivity. Oversaw Cumulus customization to adapt to our needs and workflow.
MANAGEMENT
• Managed all production artists.
• Helped develop digital creative workflow and assisted all departments in transition from paper workflow.
TECHNICAL
• Mac IT/Software Help Desk.
• Administered Canto Cumulus image database, which maintained image rights and usage data.
CREATIVE
• Helped maintain branding guidelines on all PPT and collateral.
• Designed and developed icons.
• Color corrected images and created animated GIFs and motion graphics.
CLIENTS

Fielding Worldwide Inc.1993 – 1998

ELECTRONIC PUBLISHING DIRECTOR

Hired as a Production Artist and then promoted to run all the production for Fielding Travel Guides as well as Digital Artists Trading Cards (an
in-house sister company).
Managed the design and production of Fielding Travel Guides, including trade catalogs and sales materials for trade and consumer advertising, retail POP displays, posters, and international trade shows. Designed the book layout for major relaunch of Fielding Travel Guides and automated the formatting of the travel guides. Designed and produced Fielding’s website.
MANAGEMENT
• Managed all production staff: production artists, copywriters, editors.
• Responsible for the production of 53 Travel Guides per year.
TECHNICAL
• Built physical computer network in office.
• Mac IT/Software Help Desk.
• Developed macros to translate files from Compu-Graphics to FrameMaker and Quark files that would import with all formatting applied to save production time.
CREATIVE
• Designed and developed book formats icons and drew maps.
• Selected and color corrected images for covers.

Digital Artists, Inc.1993-1998

ELECTRONIC PRODUCTION DIRECTOR

Responsible for production management of sports and entertainment trading cards for Fleer/SkyBox and Topps as well as Children’s Activity Sticker books for Panini, Panini-ltaly, Lucasfilm and Marvel Entertainment. Created and designed workflow system using templates to automate trading card production, which minimized errors, reduced costs, and expedited schedules before and after Photoshop had layers. Systemized video grabs and determined art selection to expedite trimming art from film reels. Hired, trained and managed production studio staff. Responsible for developing and meeting schedules and budgets. Reviewed designs with client to create solutions for technical problems and to minimize design, production and print costs. Managed the acquisition, support and maintenance of computer hardware, software and networking needs. Developed company database for the administrative management of manpower and cost accounting. Designed and produced presentations for DreamWorks, Fox Home Entertainment, Toyota, Major League Baseball, Lucasfilm, DC Comics, NBA, Rand McNally, Broadway Video, and KPMG Peat Marwick.
MANAGEMENT
• Managed all production staff: production artists, copywriters, editors.
• Helped create production budgets for each title.
TECHNICAL
• Mac IT/Software Help Desk.
CREATIVE
• Created templates for trading cards, sticker books, packaging.
• Designed and developed icons.
• Selected and color corrected images for covers.
CLIENTS