Heather Gloria

Experience

AEG06/2017 - 07/2020

Senior Designer

Created key art for an array of AEG subsidiaries and clients, including Nike, LA Lakers, The GRAMMYs, LA Galaxy, LA Kings, L.A. Live, Regal Cinemas, AXS, and STAPLES Center.

Partnered closely with VPs, creative directors and marketing team to develop smart, creative 360 campaigns from concept to completion in a fast-paced environment.

Hands-on in every aspect of the daily creative processes including retouching and finishing.

Actively directed and mentored junior designers and production artists.

Associated Television International / Postar! Digital05/2017 - 01/2018

Creative Director (Freelance)

Worked with the Editor in Chief of Popstar! Magazine to develop and design the magazine’s premier digital edition.

I also designed the first few subsequent layouts to ensure the new format and design was working smoothly and would be a solid building block for future layouts.

Popstar! continues to set the standard in the ever-evolving field of millennial entertainment and it was an honor to work with them on this monumental endeavor.

Merle Norman Cosmetics09/2014 - 05/2017

Art Director

Directed seasonal model photo shoots:
Responsible for theme concepts, creating mood boards, selecting wardrobe, lighting, backdrops, etc. After the shoots, I selected, hired and worked with retouchers to color correct and enhance imagery. I then created all of the print and digital collateral materials for the season and oversaw everything from concept to completion.

Directed product photo shoots (both seasonal and new products):
I selected, hired and worked with photographers and retouchers to see the product look’s vision through until completion, including the retouching process and critical color matching.

After the photo shoots, I was responsible for working hands-on to create digital, print and merchandising projects. Outside of the run-of-the-mill layouts and breakdowns, additional projects included: packaging, promo items, makeup bags, concepts and graphics for visual in-store merchandising and retail store signage.

Developed a new website for the company, since their old one was extremely outdated; it didn’t contain live copy and wasn’t responsive. Found, hired and worked closely with an outside web production company to develop this new site. I ensured the site was ready to convert to e-commerce in the near future.

After the launch, I developed guidelines for the creative team to adhere to in order for the site to remain cohesive as our individual work was added. I then worked hands-on in the backend of the site to add the new products, banner updates, promos and text updates.

Disney ABC Television02/2014 - 12/2014

Graphic Designer (Contract)

Provided creative executions for on-air, on-line and on-site platforms, including consumer and trade marketing campaigns, digital marketing initiatives, event assets and grassroots marketing efforts.

Developed consumer and trade creative collateral and key art for Disney/ABC Television Group including Radio Disney, Disney Channel, Disney Junior, XD, Parks, Vinylmation, Studio, Marvel, LucasFilm and many more.

Coordinated advertising assets across media technologies and platforms, as well as maintained the archives for all jobs, produced materials and images.

Much of my work was featured for the 2014 RDMAs, including social shareables, digital and print ads, T-shirt designs, ticket designs, and much more, for this primetime TV telecast.

JJ Apparel04/2013-12/2013

Art Director (contract)

Helped new company launch by advising their branding and marketing approach.

Developed initial branding, corporate website design, as well as all digital and print ads for main fashion line and up-and-coming fashion lines.

Hired photographers and models and coordinated and directed photo shoots, as well as retouched photos and prepared them for their digital catalog.

Supervised as well as participated in social media updates.

Relied on experience and judgment to plan and accomplish goals for the web team and entire company.

The Brandon Agency12/2005 - 12/2012

Art Director

Performed a variety of tasks in a high-stress, fast-paced advertising agency environment, with intense deadlines.

Managed own accounts and projects, working within budget and scheduling requirements.

Directed photo shoots.

Formulated basic layout design or presentation approach, and specified material details, such as style and size of type, photographs, graphics, animation, video and sound.

Created designs and developed campaigns from conception to completion for agency’s clients

Supervised videographers, photographers, assistants and designers.

Relied on experience and judgment to plan and accomplish goals for the creative team.

A wide degree of creativity, latitude, and concepting skills used and expected to perform job.