Overview
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Description
For the past 5 years I have worked for a pop-culture driven entertainment company pushing brands, including Fortune 500 companies, into a more widespread pop-culture creative mindset. I’ve created up to 576 fully designed digital, print, and event/experiential opportunities. Additionally, I worked with the CEO and CCO of PAPER to create overarching brand proposals and a $10MM financial fundraising opportunity.
Having experience in each of these verticals has given me the tools to approach each project in a 360 degree perspective. From design expertise to client management, I have creative experience that is backed with a positive personality and a tendency to break out into Beyoncé songs every now and then.
Lastly, for extended references: https://www.workgrades.com/profile/soiHEiFiadFNpnCvK
Thank you!
Andrew Keller
Education
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Baruch CollegeJune 2011 - May 2015BA - Graphic Communications
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GPA: 3.80
Experience
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PAPER MagazineApril 2018 - April 2020Creative Strategist / Paid Media Account Manager
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– Managed both Creative Strategy and Paid Social Account Manger responsibilities
– Created content focused and thematic marketing programs that stretched across editorial, digital, social, and event activations
– Creative directed and managed a $250K social media content program with Abercrombie & Fitch focused around the Made In America festival
– Managed conversations between client and media buyer of all paid social media efforts (including: plans, projections, copy, and reporting)
– Project managed up to 43 accounts in 2 years which garnered 4.3B impressions and $23MM – Worked with talent to create, manage, and launch social content
– Paid Social clients Included: DSquared2, Target, American Express, Valentino, Gucci, Diesel, Neiman Marcus, Ulta, Uggs, AGL, and Steve Madden -
PAPER MagazineJune 2015 - April 2018Creative Strategist
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– Created content focused and thematic marketing programs that stretched across editorial, digital, social, and event activations
– Worked directly with sales and marketing teams to brainstorm branded opportunities
– Curated deck proposals using brand objectives, KPIs, and present proposals to clients
– Created 576 editorial, digital, social, and experiential programs
– Worked with CCO and CEO to create presentations that led to a $10MM financial fundraising
– Led internal and external video teams to create branded video content
– Sample clients included: Google, American Express, Alexander Wang, AT&T, Tiffany & Co, Pepsi, Urban Decay, Nike, SKYY, and Target
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Contact Candidate
To contact this candidate email andrew.keller67@gmail.com
